John Lai-kit Chan
Cleverly placed circular die-cuts conceals and reveals part of an orange.
We are pleased . . .
As the DM opens it unveils a larger orange (die-cut conceals/reveals the same orange but as the pages open it shows more of the same orange).
to let you know . . .
As it further opens - it unveils the full sized orange (die-cut conceals/reveals the same orange but as the pages open it shows more of the same orange).
we've grown . . .
As it further opens - it unveils the orange cut in half.
to give you more.
As it further opens - it unveils the orange being juiced.
We'll help you get the most out of the Programme.
The top panel text provides more information. Introducing the Corporate Associates Team.
Bottom panel provides more information on how to maximise the benefits of the services.
Fully opened DM shows how 2 circular die-cuts can help gradually unveil one orange to give an impression a smaller orange is growing larger to help communicate the expansion of the corporate services.
Client: American Express Company
Business: Banking & Financial Services
A direct mail to announcing the Services of the Corporate Associates Team have grown and explains how clients can get the most out of the programme.